How to become America’s largest ski resort

How to become America’s largest ski resort

Creating America’s largest ski resort looks simple on paper. Take two ginormous ski areas — Park City and Canyons — build a connecting lift, and behold: America’s biggest mountain destination!

It’s not that simple in practice. Sure, you can add a quickie gondola, rebrand the mountain as One Park City and come up with a catchy slogan (“There is Only One”), but changing the way people think about these two popular Utah resorts will take more than a season or two. Continue reading “How to become America’s largest ski resort”